A Watch that “Feels” Time


CITIZEN L Ambiluna Promotion Movie

  • EG7000-01A
  • EW5493-51W
  • EW5502-51P
  • CITIZEN L Ambiluna Limited Edition Absolute light Moon-glazed sapphire crystal and a Nishijin textile band woven with kimono-weaving techniques radiate a soft glow that dissolves into the atmosphere. Time has never before felt so elegant.MORE
  • CITIZEN L Ambiluna Bringing time and light together The soft translucence of the moon-glazed sapphire crystal and the sheen of the ornamental Urushi drop radiate pure elegance.MORE
  • CITIZEN L Ambiluna Wearable light The contrast between the glittering bracelet and the soft translucence of the moonlight sapphire glass makes this watch perfect for the sophisticated woman.MORE


A Watch that “Feels” Time

DESIGN ADVISER Sou Fujimoto Architect


Time is invisible to the human eye. That very invisibility gives Time its infinite richness. Light, too, has neither shape nor form, But in its flickering transience we feel Time pass.

Can we mechanise Time and make it visible, while still retaining its essential invisibility? Can a watch give form to Light and make us “feel” Time through its shimmering glow?

In seeking to create a new way of “feeling” Time, somewhere between the visible and the invisible, I delved deep into the nature of Time and Light, creating this watch, with its hands that move amid half-transparent Light like subtle premonitions.

Sou Fujimoto
  • EM0430-85N
  • EM0382-51D
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As beautiful as jewellery. True to the wearer’s heart.

Through honestly facing up to your own strengths and weaknesses you acquire something precious—the ability to care about other people. Elegance, likewise, is found in beauty that is honest and unpretentious. Born from an ethical approach, CITIZEN L is a new style of luxury watch that reflects the true values of your heart.





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Hokkaido-born Sou Fujimoto graduated from the Department of Architecture, Faculty of Engineering at the University of Tokyo. He established his own office, Sou Fujimoto Architects, in 2000. Among numerous awards, Mr Fujimoto won the first prize for the invited design competition “Ecole Polytechnique Learning Centre at Paris-Saclay University,” in Paris, France in 2015, and was a winner of the “Architectural Folie of the 21st century” competition in Montpellier, France.
The theme of the CITIZEN L Ambiluna collection is “light itself.”

Light is the origin of all life. Time has no inherent shape or form. We brought these two things together. Now, through fickle, ever-changing light, you can “feel” the passing of Time. The Moon encircled in a foggy haze glows gently on your wrist. Light becomes part of your physical self. Beyond seeing lies....sensation. A new way to experience Time is born.
Yoshiko Ikoma served as deputy chief editor of the Japanese editions of VOGUE and ELLE and subsequently chief editor of the Japanese edition of Marie Claire. Since 2008 she has been working as a freelance journalist creating projects centered on fashion and lifestyle, including social responsibility, ecology and “Cool Japan,” while also contributing to articles to newspapers and magazines. She has also launched WAO, a project to revive and disseminate traditional Japanese arts and crafts.
I developed the concept of the CITIZEN L Ambiluna collection for active, global women who care about the planet’s future, for women who have both inner and outer beauty. I wanted to incorporate that spirit into a watch people would wear every day. It’s a new kind of watch that transmits beauty and courage to the wearer.