CITIZEN proudly announces that its exhibition booth at BASELWORLD 2013 has won a Special Mention in the Interior Architecture Category of Excellent Communications Design at the 2015 German Design Award—an internationally acclaimed design competition hosted by The German Design Council. To be considered for nomination to the German Design Award, a work must have previously won an international design award. CITIZEN qualified for nomination by winning an award in the Interior Architecture category at the iF Design Award 2014.

Design :Booth
IXI Co., Ltd.
Nobuyuki Yasuda

Design :Installation
DGT. Architects
Tsuyoshi Tane
Lina Ghotmeh
Dan Dorell

BASELWORLD is the world’s largest watch and jewelry exhibition held in Bazel, Switzerland each spring. To communicate its global brand message and make visitors experience the CITIZEN brand beyond languages, CITIZEN exhibits a visually compelling installation every year at BASELWORLD. The booth and installation awarded in this instance was created for BASELWORLD 2013. The installation, titled “Frozen Time,” featured 50,000 watch main plates. Since these comprise the base of a watch and support all of its components, they symbolically represent the basis of CITIZEN’s watchmaking excellence. Lights reflecting off the main plates surrounded the visitors with amazing visual space where it felt if time stood still.

For more information, visit the German Design Award website:

http://gallery.designpreis.de/gdagallery/show/Project/baselworld-citizen-booth.html