News

Mar 17, 2016

BASELWORLD 2016

BASELWORLD 2016 — to be held in Switzerland from March 17 to 24 — CITIZEN is an exhibitor at the world’s largest watch and jewellery show for the 31st time since 1986.

It is 40 years since we created the world’s first light-powered analogue quartz watch in 1976. CITIZEN’s Eco-Drive has continued to push the boundaries of the possible ever since.

This year, we have consolidated 40 years of experience in light-power technology to create new models that seek to redefine the value of a watch.

  • The world’ s thinnest* light-powered watch “Eco-Drive One”
    “The essence of the wristwatch that is thinner and more beautiful”
  • PROMASTER SATELLITE WAVE –GPS
    “More accurate and multifunctional”
  • CITIZEN L Ambiluna
    “More accurate and multifunctional”
  • PROMASTER SATELLITE WAVE –GPS
    “More sophisticated and more elegant”
  • * As of February 2016 for an analogue light-powered watch, according to research by Citizen Watch Co., Ltd.

As the world’s largest watch and jewellery international exhibition, BASELWORLD is held every spring in Basel City, Switzerland. The history of the exhibition dates back to 1917 with the opening of the “Swiss Industries Fair Basel”. In addition to brands from Switzerland, world-renowned brands from Europe, Japan, Asia and the U.S. come together in Basel City to unveil their collections to the world. Each year, more than 100,000 visitors gather here from all over the world to keep abreast of trends of watches and jewellery.

BASELWORLD 2016 CITIZEN Press Release