News

May 26, 2016

CITIZEN marks 40th anniversary of its proprietary light-powered technology with Eco-Drive Lounge exhibition at International Airports

In June 2016, CITIZEN will showcase the CITIZEN “Eco-Drive Lounge” across nine international airports. This exhibition will be held throughout the year of 2016 which marks 40 years of Eco-Drive since we launched the world’s first analogue light-powered watch in 1976.

Through the Eco-Drive Lounge, we will demonstrate Eco-Drive*1 technology, CITIZEN proprietary technology which converts any source of light into electrical energy to keep watches running and CITIZEN as a true manufacture d'horlogerie, that produces all components in its timepieces, down to the movement, to global audience.

Eco-Drive Lounge in Australia

At the Eco-Drive Lounge, our flagship “Eco-Drive One” models for 2016 will be on display. Eco-Drive One is the world's thinnest*2 light-powered watch and was unveiled at Baselworld earlier this year. The Eco-Drive One, just 2.98 mm*3 thick light-powered watch with a 1.00 mm*3 thick movement, highlights CITIZEN as a pioneer of light-powered technology and a true manufacture d'horlogerie.

We have invented and improved Eco-Drive technology and created series of Eco-Drive watches, such as thinner, smaller, lighter, more multifunction and more beautiful watches. The 40 years of Eco-Drive technology advancements embody our brand statement “Better Starts Now”; a simple belief that, no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it.

We hope that a wider global audience will experience the allure of Eco-Drive, and feel CITIZEN brand through the “Eco-Drive Lounge.”

*1 Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
*2 As of May 2016 for an analogue light-powered watch according to research by Citizen Watch Co., Ltd.
*3 Design specifications

“Eco-Drive Lounge” exhibition schedule

  Country City Airport Month
1 Australia Sydney Sydney International Airport June-July
2 Singapore Singapore Changi Airport, Singapore Mid of September
3 Dubai Dubai Dubai International Airport Mid of September
4 Thailand Bangkok Suvarnabhumi Airport
(Bangkok Airport)
November
5 Germany Frankfurt Frankfurt Airport November-December
6 China Shanghai Shanghai Hongqiao International Airport December
7 China Hong Kong Hong Kong International Airport Mid of December

* Cities, airports and months are subject to change.

About Citizen Watch

Citizen Watch is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’ s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology, which originally debuted 40 years ago, and state-of-the-art satellite-synchronised timekeeping.