2018.3.22
Eco-Drive One Baselworld 2018 special page
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What were you born to do? How did you become who you are? You're the crystallization of the artistry and purpose you have spent years burnishing. You are Pure joy. Only one impetus drives us. Elegance. In its purest form.What were you born to do? How did you become who you are? You're the crystallization of the artistry and purpose you have spent years burnishing. You are Pure joy. Only one impetus drives us. Elegance. In its purest form.

ABOUT
Eco-Drive One

The aesthetics of subtraction. Elegance means taking things away.

AR5025-08E AR5025-08E

A beauty that strips things away to express the very essence of the watch. Thinness beyond imagination. A wrist feel that defies gravity and stress. The joy of becoming one with your watch the moment you put it on. Driven by a movement just 1.00 mm thick, it is the world’s thinnest light-powered watch.*Eco-Drive One is a work of art that only CITIZEN could create.Because we are a manufacture d’horlogerie, performing every stage of manufacturing, from the making of individual parts through to final assembly.
*As of February 2018, for an analogue light-powered quartz watch, according to research by Citizen Watch Co., Ltd.

'Masculine' and 'Feminine' and all the roles and labels that tie people down. We want to be free. Free from them all.There's only one thing we want. Elegance. In its purest form.

AR5024-01E AR5024-01E

Wholly satisfying. But light too.

AR5000-68A AR5000-68A

FEATURESTECHNOLOGY
&TECHNIQUE

A true manufacture. Unstinting of time and effort.

A true manufacture. Unstinting of time and effort. A true manufacture. Unstinting of time and effort.

We wanted to express the essential beauty
of the watch with supreme simplicity
while crafting the perfect configuration
for precision time-telling.
To pack 85 components
into the 1.00 mm movement was a challenge.
Achieving that task as elegantly as possible was our mission.
We succeeded because CITIZEN is
a true manufacture d’horlogerie.

Astonishing craftsmanship