
CHOICE
Choose beauty and comfort
There are many convenient and comfortable things in this world.
But the comfort we believe in at CITIZEN L is something deeper than that.
Choosing our products knowing that you are doing the right thing.
That's another kind of beauty and comfort we believe in.

The materials we choose
We choose our materials carefully. Appearances matters, of course, but we look deeper than that.We look for materials that last a long time and that can be recycled, materials that feel good mentally as well as physically. We choose the very best materials that this beautiful world offers.
MATERIALSCONCEPT
We make watches as gentle and beautiful as the Earth itself.
CITIZEN L's sustainability
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