Our unique technology
CITIZEN L is inspired by nature.
The essence of that is our unique technology.
The world is full of amazing and wonderful things. The joy of coming across a beautiful landscape.
The thrill of stumbling upon something new and unknown.
Joy from such moments is what inspires us to make watches that are good to people and to the environment.
Eco-friendly watches born of excitement.
We make watches that are gentle on the skin and kind to the environment. The kind of watchmaking CITIZEN L aspires to can only be achieved if we maintain a sense of wonder in our hearts. The excitement of discovery is vital for making watches. We got so enthralled solving problems we encountered along the way, we ended up developing many new technologies.ECO-DRIVE