Flowers bloom beautifully when they are firmly rooted in the earth.
CITIZEN L watches are rooted in our origins as craftsmen.
We obsess about even the smallest parts in order to make the perfect watch.
That is the basis of our watchmaking.
That is how CITIZEN L came to be.
For a kinder and gentler future
As we make our watches, we take all sorts of things into account.We develop functions that are genuinely necessary and choose materials that are kind to the environment and to people. Sometimes we stumble upon unexpected ideas.
Each discovery taught us how important it is for all of us, as individuals, to think hard about the future. We hope that the CITIZEN L brand can contribute to making a kinder and gentler future for all.WONDERFUL REASONS