The wonders of our planet. On your wrist.
A design created through the harmonious combination of the four elements: Fire, Earth, Air, and Water.
Made from sustainable materials to be worn with comfort and confidence.
Feel gratitude and respect for the many wonders of this planet of ours.
Inspired by FIRE
Like a blazing morning sun,
a hidden charm awakens.
Inspired by fire, like the vibrant rays of the morning sun that awakens all life. Feel the energy of the moment. Feel the hidden magic shining through.VIEW MORE
A sustainable watch as beautiful as the Earth.
The CITIZEN L design concept is The Sense of Wonder.
Seeking inspiration in the beauty and mystery of nature.
The light and the air, elusive yet real.
The majestic forms of the natural world.
The pure, instinctive vitality of living creatures.
Look around you. Our world is full of wonders.
We want our watches to faithfully express nature’s beauty.
That’s why we developed a new style of watchmaking.
Materials, packaging, even functions…
It’s all about being kind to people and the planet.
We want this planet of ours to stay beautiful forever.
CITIZEN L Sustainability
The power of nature
A CITIZEN proprietary technology,
turning sunlight and artificial light
into the energy to drive a watch.
The choices we make now impact our shared future
Our principles for choosing materials:
‘Select the sustainable option’
and ‘Do no one any harm.’