COMMITMENT
A watch brand that can help shape the future
We want our planet to stay beautiful forever.
That’s our hope and our dream.
Serious challenges like climate change and pollution
cannot be solved without a complete change of mindset.
What practical steps can we take?
We can make responsible, sustainable choices,
share our ideas and create opportunities for action.
Multiple small actions can build into something big.
That’s the pledge we make for our shared future.
Sustainable
Manufacturing
We promise to manufacture our watches sustainably.
Resource conservation, waste reduction and upcycling.
We’re making environment-friendly manufacturing choices.
Eco-Drive
By converting light into energy and eliminating the need for replacement batteries, Eco-Drive helps cut battery waste.
Currently used sustainable materials.
ECOPET®*1
The use of ECOPET®, a material made from recycled plastic bottles, helps reduce the overall amount of waste.
Pinatex®*2
The use of Piñatex®, a natural material made from pineapple leaf fibre, generates positive social, environmental and economic impacts from an agricultural waste product.
UpDRIFT*3
The use of UpDRIFT™, a fibre made from drift plastic bottles, helps reduce marine plastic.
FSC Certified Paper*4
The use of FSC certified paper sourced from responsibly managed forests helps conserve the natural environment.
＊1 Recycled polyester fibre produced by Teijin Frontier Co. Used plastic bottles are collected, melted and turned through a series of processes into recycled polyester fibre. We use it for watch straps.
＊2 A natural textile made from the fibre of pineapple leaves, an agricultural by-product that is normally thrown away. Piñatex® is made by Ananas Anam Ltd.
＊3 A recycled material manufactured by Toyoshima & Co. Ltd from drift plastic bottles. We use it in our watch straps.
＊4 Paper that is certified as using forest products from properly managed forests according to standards set by the FSC® (Forest Stewardship Council).
Cutting CO2
emissions
We promise to cut our CO2 emissions.
We’re working proactively to cut CO2 and stop climate change.
Digitising instruction manuals
We have cut annual paper usage by 37 tons and CO2 emissions by 20 tons by digitising our 9-language instruction manuals and putting them online.
Eco Tree ACTION
Every time a customer opts for the ‘no box option’ at the time of purchase, we donate a mangrove seedling.
Sustainable packaging
Our packaging is designed to be reused for other things after the watch has been taken out.
Choosing materials
that do no harm
We promise to make beautiful watches that harm no one.
We don’t want our watches to be hiding any guilty secrets.
We always choose materials that are kind to people and the planet.
Lab-grown diamonds
We use only lab-grown diamonds out of concern for the environment, health and safety, and a better work environment.
DRC Conflict Free
Whether tin, tantalum, tungsten or gold, the materials we use have no association with conflict minerals that finance armed groups.
Transparency
and disclosure
We promise to be transparent in our disclosures.
We want you to enjoy our watches with complete peace of mind.
That’s why we disclose our watches’ total life cycle CO2 emissions and materials
with the same clarity you expect with cosmetics or food products.
Digitising instruction manuals
We have cut annual paper usage by 37 tons and CO2 emissions by 20 tons by digitising our 9-language instruction manuals and putting them online.
Eco Tree ACTION
Every time a customer opts for the ‘no box option’ at the time of purchase, we donate a mangrove seedling.