Under “Better Starts Now,” CITIZEN’s brand statement, we are collaborating with DGT architects Tsuyoshi Tane to exhibit at this year’s MILAN DESIGN WEEK with the aim of conveying to a broader audience the attractiveness of the CITIZEN brand, a brand which has pioneered the future of watches.

Date and time
April 12 (Tuesday) to 17 (Sunday), 2016
10:00 ~ 21:00
*Closing at 18 : 00 on Sunday
Superstudio Più, “Art Point”
Via Tortona 27, 20144 Milano


Salone Internazionale del Mobile di Milano, one of the world’s largest international furniture fairs, also known as MILAN DESIGN WEEK, takes place every April in Milan, Italy. At the same time, a series of events and exhibitions known as Fuori Salone take place throughout the city. Together, these two events comprise MILAN DESIGN WEEK. CITIZEN will be hosting an exhibition at Fuori Salone.


time is TIME

The 2016 theme is “time is TIME.” This is an installation where visitors can experience two types of time (time /TIME).

Time contains many individual moments, including one we call “Now.” It has never been possible to make time stand still. Though people and physical objects grow old and eras fade away, time is always new. It always keeps moving. Keeps changing. It comes, and it goes. This ever changing flow of individual moments is what we know as “TIME.”

The "time is TIME" installation is a deep exploration of time where visitors can experience “now” and the “future.”

“time”: moment, beginning, chance, now
“TIME”: era, eternity, necessity, future


Please take a look at a video of the venue.

Photo Gallery


This installation uses approximately 120,000 main plates. Each plate forms the base that supports all watch components. The installation will utilise two spaces in the centre of the venue (SPACE A / SPACE B) to give two totally different experiences. The respective expressions will fill a space of approximately 850 m² with dazzling light from these main plates.

Only CITIZEN can create these works of art precisely because we carry out the entire watchmaking process, from crafting components to final assembly, in-house. Our installations embody our devotion to manufacturing.


An expression of the “flow of time” which moves on perpetually
An expression of “various times” which exist within the space of one second

Design Concept

In every era, CITIZEN has proposed new possibilities for watches using its ground-breaking technologies and values that applied at those times.
CITIZEN has always been a pioneer of the future of watches and is exhibiting 18 timepieces which represent the beginnings of its technologies and ideas.

  • 1966
  • 1976
  • 1984
  • 2001
  • 2010
  • 2015
  • 2016


Over the past century, CITIZEN’s design has evolved.
We explore possibilities, we develop technologies,
and we create designs that broaden choices and new values of watches.
When design merges into technologies, that’s when design gives machine true life.

CITIZEN DESIGN: Bringing a start to new technologies.


CITIZEN Design Team × Tsuyoshi Tane (DGT.)



DGT is an international partnership founded in 2006 in Paris and practicing Architecture, Urbanism and Space Design. It is led by three architects: Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane.
DGT gained an international reputation through the winner of the international competition to design the Estonian National Museum, (to be completed in September 2016), a shortlisted finalist for the competition to design the New National Stadium of Japan and has numerous ongoing projects, internationally. The major works “A House for Oiso”, “LIGHT is TIME – CITIZEN”, “Re-Alimenter Messena” has been widely published and has ongoing projects in France, Swiss, Lebanon and Japan. DGT. has won several awards among which the French Ministry of Culture (2008), double prized in the Milan Design Awards (2014) and was selected “Visionary Architects for a new decade” by European Architects Review.
Portrait: DGT@Alexandre Isard.tif


Yutaka Endo

Endo produces unique creations involving music, video, design and computer technology, with a focus on stage& contemporary art scene. Since 2002 he has been involved in various fields of planning, working as an art director, producer and technical coordinator. In 2005 he founded LUFTZUG CO., LTD. out of a desire to engage in creative directing. LUFTZUG began its work with the intent of “establishing a role as a media intermediary.” As a bridge between people, technology and ideas, Endo endeavors to bring productions into being that play a social role. LUFTZUG EUROPE was established in Amsterdam in 2012. Endo aims for heightened sensual exchanges and ubiquity by removing borders around where he works. Endo's work as a technical director has included installation project for MILAN DESIGN WEEK , CITIZEN BASELWORLD (2013-2016), The Hokusai exhibition(Paris 2014) and Exhibition “Architect Frank Gehry ‘I Have an Idea’” (Tokyo 2015).

(SPECIAL PERFORMANCE: April 11th & 12th)


Evala has recorded and released cutting-edge electronic music, and created installations and concert performances at music festivals or art exhibitions in Japan and abroad. Also he works on the sound designing and producing by using stereophonic sound system or cutting-edge technology for the public spaces, performances, movies, and various advertising media.
Evala has won a lot of prizes, such as Cannes Lions International Festival of Creativity and Japan Media Arts Festival.
Debut in 2006. His recent works are CD “acoustic bend,” Installation “Otocyon Megalotis” (ICC), “void inflection” (YCAM). He produces music and sounds for Hermès, LOUIS VUITTON and programed sound and audio for Mika Ninagawa, Hiroshi Sugimoto, Vocaloid Opera “THE END.”

SPECIAL PERFORMANCE: April 11th & 12th


Tomoko Mukaiyama

Tomoko Mukaiyama is a Dutch-Japanese pianist, performer and visual artist based in Amsterdam. She has been engaged by many prestigious orchestras and ensembles throughout the world, like the Ensemble Modern in Frankfurt, the London Sinfonietta and the Royal Concertgebouw Orchestra, among many others.

Tomoko pushes on the boundaries of the classical music world. She has a fascination for offbeat contemporary art projects and plays with the conventions around her instrument, her profession and its performance. Tomoko uses her experience as a concert pianist to give a new dimension to the concert space. As a multi-modal artist she develops performing arts projects and art installations that combine music with modern dance, fashion and visual art. She has collaborated with film directors, designers, architects, dancers and photographers, such as Marina Abramovic, MERZBOW, Jiří Kylián and Michael Gordon.

The core of Tomoko's work is communication with the audience. This is why she creates a wide variety of projects in different kinds of spaces, always striving to present her art projects in a specific and communicative form. She moves between performing in more prestigious venues and creating musical experiences for the intimacy of just one visitor.

Currently Tomoko is working on her largest multidisciplinary performance to date, called La Mode. The performance is a critical research on the sociology, the history and the rituals of the contemporary world of fashion through music, dance, body, space and garment. Tomoko brings together a grand international collaboration with a bouquet of different artists, like architect Toyo Ito, Yannis Kyriakides and Spellbound Contemporary Ballet from Rome. Together they are creating a performance with ten dancers, a catwalk, an architectural installation and one pianist. La Mode will open the first opera house in Taiwan, the National Taichung Theater, on October 1st 2016.





FAZIOLI is an Italian piano maker founded in 1981.
It produces low-volume, high-quality pianos hand-built by Italian artisans. It is renowned for having the most expensive pianos in the world, pianos which have been adopted as the official pianos for the International Tchaikovsky Competition.