CONCEPT About CITIZEN L

“Brave is Beautiful”

A beautiful future based on brave choices. CITIZEN L. A new kind of luxury watch.

“To choose light-powered Eco-Drive watch is to make the right choice—and to know that you are doing so. It’s a beautiful new concept of what a watch can be.”

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Beauty is  Beauty

PHILOSOPHY Ethical Manufacturing

We seek to use components with the lowest possible environmental burden. We disclose all the materials we use and all the CO2 we emit. We have DRC conflict-free mineral certification. In addition, all models are equipped with Eco-Drive, a CITIZEN core technology that eliminates the need to dispose of batteries.

We have taken our own unique approach to pressing social issues to establish an ethical manufacturing system that gives proper respect to people and the planet.

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Ethical  Manufacturing

Ethical  Manufacturing