CITIZEN L Brand Concept | CITIZEN L -Official Site

A beautiful future based on brave choices. CITIZEN L. A new kind of luxury watch.

“To choose light-powered Eco-Drive watch is to make the right choice—and to know that you are doing so. It’s a beautiful new concept of what a watch can be.”

Beauty is Beauty

We seek to use components with the lowest possible environmental burden. We disclose all the materials we use and all the CO2 we emit. We have DRC conflict-free mineral certification. In addition, all models are equipped with Eco-Drive, a CITIZEN core technology that eliminates the need to dispose of batteries.

We have taken our own unique approach to pressing social issues to establish an ethical manufacturing system that gives proper respect to people and the planet.

Ethical Manufacturing

BRAND ADVISER

Yoshiko Ikoma Fashion Journalist

Yoshiko Ikoma served as deputy chief editor of the Japanese editions of Vogue and Elle and subsequently chief editor of the Japanese edition of Marie Claire. Since 2008 she has been working as a freelance journalist creating projects centered on fashion and lifestyle, including social responsibility, ecology and “Cool Japan,” while also contributing to articles to newspapers and magazines. She has also launched WAO, a project to revive and disseminate traditional Japanese arts and crafts.

I developed the concept of the CITIZEN L Ambiluna collection for active, global women who care about the planet’s future, for women who have both inner and outer beauty. I wanted to incorporate that spirit into a watch people would wear every day. It’s a new kind of watch that transmits beauty and courage to the wearer.