The aesthetics of subtraction.

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A beauty that strips things away to express the very essence of the watch. Thinness beyond imagination. A wrist feel that defies gravity and stress.
The joy of becoming one with your watch the moment you put it on.
Driven by a movement just 1.00 mm thick, it is the world’s thinnest light-powered watch.*Eco-Drive One is a work of art that only CITIZEN could create.Because we are a manufacture d’horlogerie, performing every stage of manufacturing, from the making of individual parts through to final assembly.
*As of February 2018, for an analogue light-powered quartz watch, according to research by Citizen Watch Co., Ltd.

‘Masculine’ and‘Feminine’ andall the roles and labelsthat tie people down.We want to be free.Free from them all.There’s only one thing we want.Elegance. In its purest form.

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Wholly satisfying. But light too.

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