A better world.
For all. Always.

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Feels great on your wrist, even for those with allergies.

Super Titanium™：A CITIZEN proprietary
material that’s gentle on the skin

What is the ideal material for a watch band? It’s a question we’ve been grappling with for decades.

Our continued efforts delivered Super Titanium™, a CITIZEN proprietary material.

Super Titanium™ guards against nickel and other metal allergies*, making it ideal for anyone with allergies or hypersensitive skin.

Super Titanium™ watches means everyone can wear them with complete peace of mind.

* Not all models are hypoallergenic for nickel and metals. Refer to the catalogue for specific model details.

Learn more about Super Titanium™

CITIZEN Sustainability

For Everyone

For Planet

Long Life

Materials

Action

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A watch for everyone

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A watch for the people and a better world

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The power of nature on your wrist

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All you need is light

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Runs for over six months.Even in darkness.

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A mountain’s worth of waste batteries.Vanished! Gone!

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Achieving both sustainability and beauty

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Boosting accuracy and functionality.Cutting energy consumption.

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Too good not to share

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Inclusive watchmaking

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Feels great on your wrist, even for those with allergies.

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It retains its lustre, even after years of use.

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Passing something precious on to the next generation

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The ‘new normal’ for watchmaking materials

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Better for the end user.Better for the manufacturer.

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Making responsible choices in minerals sourcing

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More visibility and transparency in manufacturing:Greater peace of mind

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Digital means less waste

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Future actions we will take.With you.

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Cultivating the ‘Tree of Sustainability’