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The ‘new normal’ for watchmaking materials
Sustainable materials are the future
Making products more eco-friendly is one key to a better future. As well as equipping our
watches with Eco-Drive, we consciously select eco-friendly materials that contribute to a more
sustainable world. That’s particularly true for CITIZEN L, our flagship sustainable watch
brand.
Examples of our efforts in this area include watch dials made of recycled
materials, knitted watch straps made from upcycled pet bottles, and bands that use apple skins
and other fruit-processing byproducts.
We are serious about reducing environmental
impacts. That’s why we choose natural, sustainable materials and recycled materials for the
products we make. And we will keep doing so, until our stance is accepted as the new mainstream
thinking.
We are doing what we can. Right now. One step at a time.