A better world.
For all. Always.

4

20

All you need is light

CITIZEN Eco-Drive:
Our proprietary light-powered technology

After releasing the world’s first light-powered analog quartz watch in 1976, we continuously worked to improve the technology.

Our new, light-powered technology delivered high energy efficiency and long running time. That’s why we created the name ‘Eco-Drive.’ A fusion of the words ‘Ecology’ and ‘Drive,’ the name sends a clear message of eco-friendly, socially responsible watches that will keep running for a long time. Eco-Drive embodies our commitment to sustainability.

Eco-Drive Technology

CITIZEN Sustainability

For Everyone

For Planet

Long Life

Materials

Action

1

A watch for everyone

2

A watch for the people and a better world

3

The power of nature on your wrist

4

All you need is light

5

Runs for over six months.Even in darkness.

6

A mountain’s worth of waste batteries.Vanished! Gone!

7

Achieving both sustainability and beauty

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Boosting accuracy and functionality.Cutting energy consumption.

9

Too good not to share

10

Inclusive watchmaking

11

Feels great on your wrist, even for those with allergies.

12

It retains its lustre, even after years of use.

13

Passing something precious on to the next generation

14

The ‘new normal’ for watchmaking materials

15

Better for the end user.Better for the manufacturer.

16

Making responsible choices in minerals sourcing

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More visibility and transparency in manufacturing:Greater peace of mind

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Digital means less waste

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Future actions we will take.With you.

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Cultivating the ‘Tree of Sustainability’