is the CITIZEN philosophy that no matter who you are and what you do,
it is always possible to make something better and now
is the time to start doing it.
Are we aiming at perfection?
No. Because for us to admit perfection is to admit defeat.
We are inspired by the idea
that watchmaking is a work in progress.
Exploring new possibilities is what excites us.
We're heading for better.
WATCH MAKING
Our 'Better Starts Now' philosophy
inspires us to keep improving
every last part of the watches we make.
That's true today.
And it will be true tomorrow.
We want everyone to have the very best watch they can.
That's why we continuously strive for better.
