Global Network


Aug 31, 2012

Victoria Azarenka Joins Citizen as New Brand Ambassador.

August 31, 2012 – Citizen has signed Victoria Azarenka, the #1 tennis player on the WTA Tour, as the newest international Brand Ambassador. Citizen makes this announcement on the occasion of Citizen's 20th Anniversary as the Official Timekeeper and Official Watch of the US Open Tennis Championships, held in Flushing Meadows, New York.

Ms. Azarenka enters this year's US Open as the top seed, fresh from winning two Olympic medals for her native Belarus and also with an Australian Open women's singles championship to her name. She, commonly referred to as Vika, was identified as a perfect fit for Citizen for her determination, acumen and style as well as her on-court accomplishments. Citizen believes that she stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a passionate and discerning businessperson. As Citizen look to the future, it is her spirit that makes her the perfect Citizen Brand Ambassador for a wider audience who relate both to her personality and her full range of talents.

Ms. Azarenka says "I am delighted to join the team of international Citizen Brand Ambassadors. I admire Citizen's commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades. I also admire Citizen’s watches! Citizen's wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them."

Citizen has signed a multi-year agreement with Ms. Azarenka that covers territories including North and South America, the United Kingdom, Ireland, Oceania and Asia.