Global Network


Apr 25, 2013


For BASELWORLD 2013 — the world’s largest watch and jewelry exhibition — CITIZEN displays the latest line of products and innovations centered on its product policy of “The Fusion of Technology and Beauty.” This year will be CITIZEN’s 28th appearance at BASELWORLD since first exhibiting in 1986.

Coinciding with BASELWORLD’s extensive revitalization initiatives this year, CITIZEN’s newly designed booth with installation art spotlights the symbiotic relationship between time and light. Closely related to the concept behind Eco-Drive technology — the revolutionary innovation of using any light source to power watches — the new installation conveys the spirit of pushing the boundaries of original technologies far ahead.

For BASELWORLD 2013, CITIZEN unveils two new flagship models: Eco-Drive SATELLITE WAVE -AIR and Eco-Drive ALTICHRON -CIRRUS. Both are categorized under the PROMASTER marquee — CITIZEN’s renowned collection long adored by professionals — and showcase the latest rendition of Eco-Drive technology and design sophistication. These new models reflect a renewed passion toward exploring unknown territory and always aspiring to be at the cutting edge.The fascinating new look and feel of PROMASTER are sure promote the legend to even higher status.