Sep 03, 2014
CITIZEN and USTA to extend comprehensive long-term partnership with the US Open.
CITIZEN announces that it has come to an agreement with The United States Tennis Association (USTA) to extend its long-standing partnership. The new deal, set to commence in 2015, will provide CITIZEN with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center (NTC) grounds and an enhanced presence on US Open digital platforms, while continuing their position as the Exclusive Timekeeper for the tournament. CITIZEN will also become the Official Timekeeper of the Emirates Airline US Open Series and will have a presence at all U.S.-based Series’tournaments. In addition to CITIZEN’s presence within the US Open and Emirates Airline US Open Series, the brand will be integrated into the USTA’s future “Home of American Tennis” within the Lake Nona region of Orlando, Florida.
CITIZEN has been a sponsor of the US Open for twenty-two years and this new deal will take the relationship beyond the 50th Anniversary of the US Open Era which will occur in 2018.