September 25, 2018
CITIZEN To Become Official Timepiece of
Disneyland Paris®, Hong Kong Disneyland® Resort and
Shanghai Disney® Resort
CITIZEN and The Walt Disney Company announced that CITIZEN will be the Official Timepiece of Disneyland Paris in Marne-la-Vallée, France, Hong Kong Disneyland Resort, on Lantau Island, Hong Kong, China, and Shanghai Disney Resort in Pudong New District, Shanghai, China.
This global expansion of the CITIZEN and Disney alliance follows a recent announcement in March 2018 where CITIZEN was previously named the Official Timepiece of Disneyland Resort in Anaheim, California and Walt Disney World Resort in Lake Buena Vista, Florida.
With these new relationships, CITIZEN becomes a notable element in five of Disney’s international vacation destinations, and Disney becomes associated with a globally recognized name in precision timekeeping.
As previously announced, the CITIZEN logo will be displayed on the Main Street U.S.A. clocks in Magic Kingdom Park at Walt Disney World Resort and Disneyland Park at Disneyland Resort and in select attraction FASTPASS clocks located throughout Walt Disney World Resort and Disneyland Resort. With this global expansion, the CITIZEN logo will now also be displayed on select attraction FASTPASS clocks located throughout Disneyland Paris, on selected timepieces located throughout Hong Kong Disneyland and on selected clocks and attraction wait times boards at Shanghai Disney Resort. Additionally, CITIZEN will now also be featured as the presenting sponsor of the Times Guides that share times for daily events and entertainment throughout Disneyland Resort, Walt Disney World Resort, Disneyland Paris and Hong Kong Disneyland.
Walt Disney World Resort and Disneyland Resort, as previously announced, expect to carry CITIZEN timepieces featuring designs unique to Disney Parks. In addition, CITIZEN is The Official Timekeeper of runDisney race event weekends at Walt Disney World Resort, with race clocks bearing the CITIZEN logo at the beginning and end of the races, and is a sponsor of Disney Dreamers Academy, which helps exceptional young people to dream big.
“The Walt Disney Company values CITIZEN’s time-honored craftsmanship combined with their forward-thinking ingenuity, and we are excited to bring the brand to our Parks guests around the world,” said Cathy Cline, vice president of Disney Corporate Alliances.
As announced in March 2018, the promotional alliance also includes, for 2018, sponsorship of Marvel Minute and other digital content on Marvel.com that is in development at Marvel New Media’s Creative Space. This relationship also provides CITIZEN with worldwide music licensing opportunities from Disney Music Group. With headquarters based in Tokyo, CITIZEN is also pleased that it is a sponsor of the Disney On Classic concert series in Japan.
“CITIZEN and Disney are world renowned brands that each create magic through dedication to detail and quality,” said Toshio Tokura, President and Chief Executive Officer of CITIZEN Watch Co Ltd. “A global alliance between these two time-tested companies makes all the sense in the world.”
About CITIZEN WATCH
CITIZEN WATCH, marking its 100th anniversary in 2018, is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches, such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.
About Disney Parks, Experiences and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences -- from immersive lands to interactive toys, and everything in between.
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL