News

March 22, 2021

CITIZEN - official sponsor of the ISU World Figure Skating Championships 2021,
continuing 38-years of official sponsorship

CITIZEN is proud to be an official sponsor of the ISU World Figure Skating Championships to be held on March 22-28, 2021 in Stockholm, Sweden. The 2020-2021 season marks CITIZEN’s 38th year of official sponsorship and support of the International Skating Union (ISU).

CITIZEN first began sponsoring the ISU Figure Skating Championships in 1982, and we are now the ISU’s longest-standing official sponsor, providing continuous support for the sport over the decades.

Our philosophy is “Better Starts Now” - the idea that no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Since our company’s establishment in 1918, we have maintained the same approach to our craftsmanship, pursuing new ideas and possibilities in watchmaking so we can provide even better watches for even more people.

CITIZEN has always taken a dedicated and determined approach to watchmaking - we pursue the ultimate in performance, enhancing the quality of each element, working to achieve even higher levels of difficulty. We believe that CITIZEN’s approach to watchmaking has much in common with elite figure skaters who are always striving to achieve their ideals and pushing beyond their limits.

The 2020-2021 season marks CITIZEN’s 38th year of official sponsorship of the ISU World Figure Skating Championships, and we are proud to continue our support of elite athletes performing at the pinnacle of their sport.

◆ISU World Figure Skating Championships 2021

Dates: March 22 - 28, 2021 (Stockholm, Sweden)

<About CITIZEN WATCH>

CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Based this belief, we have created watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronized timekeeping.