News

30 March 2021

A sustainably manufactured watch inspired by the natural beauty of Earth
CITIZEN L
New model themed on “water”
Band composed of fibers from recycled marine plastic

With its sustainably produced line of women’s watches, CITIZEN L has championed the effort to manufacture sustainable watches that prioritize the preservation of our global environment and societies of people worldwide. The first in the CITIZEN brand lines to adopt synthetically lab-grown diamonds, CITIZEN L uses these to express the natural beauty of Earth elements for the AMBILUNA*1 collection. This collection of women’s watches features a new model inspired by “water” and two other models influenced by mineral elements.

Price and release date are to be determined.

Since 2016, CITIZEN L’s core identity has been about manufacturing sustainable watches of ex-quisite designs. With Earth’s feminine beauty as our inspiration, CITIZEN L has showcased sus-tainable manufacturing of timepieces that demonstrate its deep-rooted commitment toward the environment, people and society.

All models feature the innovative Eco-Drive*2 system utilizing light to power watches and does not require periodic battery replacement. What’s more, sustainably produced materials adopted in the construction support environmental initiatives without sacrifice to utility.
*Ethical commitment: see reference material below. at bottom

This new CITIZEN L model is incorporated into CITIZEN L’s signature “AMBILUNA collection”. In-spired by “water” — one of four natural elements*3 that make up all things — the new model philosophically completes the connection of the Earth to our future. The current models intro-duced in 2020 were inspired by the three elements: “Earth, Fire and Air.”

Further, two limited-edition models influenced by “minerals” will be included in the AMBILUNA collection. Drawing on the organic transformations of mineral elements over Earth’s long geo-logical evolution, these new models incorporate many stunningly unique colors and patterns.

CITIZEN L continues to pursue sustainable manufacturing that emphasizes the importance to the environment, our global society and people the world-over.

[Product Features]

Sustainably manufactured watches representing the natural beauty of the Earth

From the signature AMBILUNA collection that embodies CITIZEN L’s commitment toward sustain-able manufacturing, this new model inspired by “water” joins and completes the three 2020 models influenced by “Earth, Fire and Air,” respectively. The color scheme is based on “water,” which symbolizes the source of life, with the dial colors expressing the graduation effect of light hitting the seabed from bright blue at 12 o’clock to darker blue hues at the 6 o’clock position.

Image of “Water”
New Model
EG7090-17L

Image of “Earth”
EG7072-19X

Image of “Fire”
EG7073-16Y

Image of “Air”
EG7070-14A

Models influenced by "Earth, Fire, and Air”, which express the natural beauty of the Earth

Employs sustainable materials that are environmentally friendly

CITIZEN L utilizes materials that have a low environmental impact in order to help preserve the natural beauty and mysteries of the Earth for the future.

-Band components use fibers extracted from beach-collected PET bottles
 To help protect our irreplaceable marine environment

Created in cooperation with “UpDRIFT*4”, an initiative driven by JEPLAN,INC and TOYOSHIMA & Co.,Ltd. to tackle with the issues of litter on beaches and rivers, textile fibers made from col-lected plastic bottles and other materials are used in the band construction. The new band textile is finished with a dark navy satin “Nashiji-ori” weave which gives it a unique texture feel that ideally suits the elegant world of Citizen L. The band is also supple and comfortable to wear, yet maintains the same durability characteristics of regular synthetic leather.

-Features synthetic lab-grown diamond on the dial

CITIZEN utilizes a single lab-grown diamond that has low impact on the environment, at the 12 o’clock position.

[Lab-grown diamond]

Lab-grown diamonds have the same chemical composition, hardness and brightness of natu-rally occurring diamonds. The advantages of lab-grown diamonds, however, are considera-tions to the environment, safety and labor practices in mining for them, and the peace of mind knowing synthetic diamonds are grown in controlled laboratories. CITIZEN L lab-grown dia-monds are supplied by Swarovski, which is RJC (Responsible Jewelry Council) certified.

Case constructed of Super Titanium™*5

Asymmetrical lug design prevents wear misalignment.

Asymmetric design for ease of use
The case is made of "Super Titanium™,” CITIZEN’s proprietary titanium material that is light, gen-tle to the skin, and scratch resistant. In order to prevent the face from shifting toward the 12 o'clock position, the lugs at 12 o'clock and 6 o'clock (connecting the case and band) are asym-metrically shaped with the width at the 12 o'clock side, and are smoothly curved to follow the wrist.

Powered by “Eco-Drive” light power

All CITIZEN L models feature Eco-Drive — a CITIZEN-proprietary light-powered technology that converts solar and room light into electrical energy to power watches.

CITIZEN’s Eco-Drive can power watches for at least 6 months with a full charge and from power stored in a secondary battery, all without the need for periodic battery replacement and thus reducing the amount of discarded batteries.

[Product Specifications]

 
Brand product name CITIZEN L Ambilna
Model EG7090-17L
Launch (Projected) September 2021
Price (projected) USD445.00
Case (color) Super Titanium™
Duratect*6 Platinum
(Light Silver Color)
Band (color) Textile / Dark Navy
Glass Spherical sapphire glass
Dial color Dark Navy
(Single lab-grown diamond)
Case diame-ter/thickness 31.00 mm / 6.0mm (design specification only)
CO2 emission 8.3kg
Specification Cal.G620 / Accuracy ±15 seconds / Eco-Drive running for 8 months on full charge / W.R. 5 BAR

Two limited-edition models inspired by "minerals"

 
Brand product name CITIZEN L Ambilna Limited edition
Model EG7091-14A EG7095-13E
Launch(Projected)
Limited quantity 200(Worldwide) 500(Worldwide)
Price(projected) USD445.00 USD480.00
Case (color) Super Titanium™
Duratect Platinum
( Light silver color )
Super Titanium™
Duratect DLC
(Black)
Band (color) Synthetic leather (Piñatex®*7) / White Synthetic leather (ECOPET®*8)/ Black
Glass Spherical sapphire glass
Dial color White
(Single lab-grown diamond)
Black
(Single lab-grown diamond)
Case diameter/thickness 31.00 mm / 6.0mm (design specification only)
CO2 emission 8.3kg 8.3kg
Specification Cal.G620 / Accuracy ±15 seconds / Eco-Drive running for 8 months on full charge / W.R. 5 BAR
  • *1: AMBILUNA: Iconic collection in the CITIZEN L brand. The prefix “ambi” is a reference to the ambient environment of light and wind, and ambiguity which suggests the natural, mysterious changes that occur in nature. This is combined with “luna” in reference to the influences of the moon.
  • *2: Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
  • *3: The Four Elements: This is based on the concept of the Four Elements, which states that the world is composed of four naturally occurring elements: Earth, Water, Fire, and Air. The concept of the "four elements" is said to have originated in ancient Greece.
  • *4. UpDRIFT™: An initiative to recycle PET bottles and other materials collected through river and beach cleanup activities and recycle them as resources and products with less environmental impact.
  • *5: Super Titanium™ is CITIZEN’s proprietary technology to treat solid titanium with surface hardening technology. It is at least 5 times harder than stainless steel. In the 50 years since CITIZEN introduced the world’s first titanium watch, Super Titanium™ continued to evolve. It is highly resistant to scratches, light-weight and gentle to the skin for excellent wearing comfort. (Vickers hardness of stainless steel is about 200 Hv).
  • *6: Duratect is Citizen's proprietary surface-hardening technology. Duratect is a general term for a technology that increases the hardness of metal surfaces such as stainless steel and titanium, protects the watch body from scratches and small abrasions with excellent wear resistance, and maintains the brilliance of the material for long periods of time. Treating platinum with this process — a soft precious metal with a Vickers hardness of 50-110Hv — succeeds in increas-ing the hardness to 1,000Hv. In addition to strengthening hardness, the treated platinum is characterized by a bright, transparent-like color, which makes the watch shine even more brilliantly. (Vickers hardness of stainless steel is about 200Hv). Duratect DLC achieves Vickers hardness of 1,000-1,400 by creating an amorphous carbon hard film—mainly composed of carbon and hydrogen—on the surface of the material.
  • *7: Piñatex®: Often called "pineapple leather,” this alternative material to animal skin leather products is made entirely of discarded pineapple leaves and extracted fibers. In addition, the by-product extracted from the fiber is used as a natural fertilizer and bio-fuel due of its rich nutrient content, and leaves no waste.
  • *8: ECOPET®: Polyester fiber regenerated by recycling technology using collected PET bottles and other discarded materials. Compared to petroleum-based products, ECOPET results in reduced CO2 emissions, and offers flexible, soft material properties.

<About CITIZEN L>

Since its establishment in 2012, CITIZEN L brand watches have adopted CITIZEN’s core position of building in sustainability throughout all manufacturing processes, with the aim of helping to preserve our Earth and contributing toward the global environment, society and people around the world. The brand has expanded to nearly 50 countries worldwide, namely in Europe and North America. Every effort is made toward improved ecology and maintaining our commitment to the future, including using Eco-Drive power generation technology, the disclosure of product component data, DRC conflict-free infor-mation, CO2 (carbon footprint) emissions information, and adoption of digitization of product manuals and sustainable packaging materials, as well as the usage of ethical materials

Citizen L special site https://www.citizenwatch-global.com/citizen_l/special/lp/ambiluna2021

Citizen L Official Instagram @citizenlwatch https://www.instagram.com/citizenlwatch/

<About CITIZEN>

CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.

  • *Eco-Drive, Super Titanium™, Duratect, are registered trademarks or trademarks of Citizen Watch Co., Ltd.
  • *Piñatex® is a trademark of Ananas Anam UK Limited
  • *ECOPET® is a trademark of Teijin Co., Ltd.
  • *The availability, specifications, and related information such as product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of this products in your area, please select your "Local Website" from our global site.

Reference

CITIZEN L’s ethical commitment.
What we can do for the Earth, society and people.
CITIZEN’s commitment is about making responsible choices and decisions for a more sustainable society and share ideas that promote opportunities for positive action. We have set forth the following commitments for the future.
*Released 2016

1.Disclosure of materials

We want our customers to be able to wear our watches with complete peace of mind. This is why we are completely transparent about disclosing all the materials involved in their manufacture, including chemical materials (what and how much).

2.Disclosure of CO2 emissions (third-party verification, a watch industry first in Japan*)

The first step toward reducing your CO2 emissions is to analyze how much CO2 a product actu-ally emits. This is why we calculate the total volume of greenhouse gases emitted during the product lifecycle — from procurement of materials and manufacturing to the life and eventual disposal of the watch. We present the result in easy-to-understand terms: “This watch equates to xx kilograms of CO2.”
* CFP Program certification of the Japan Environmental Management Association for Industry. Surveyed by CITIZEN in March 2021.

3.DRC conflict-free minerals audit

The Democratic Republic of the Congo and neighboring countries (“DRC nations”) are reported and criticized internationally for inhumane actions by armed insurgents. Tantalum, tin, gold, and tungsten (“conflict minerals”) found in DRC nations are unfortunately becoming an important source of fund for such insurgents. Based on our firm belief that our production “must not cause unhappiness to any” and “there should be no sacrifice behind the beauty,” based on the Conflict Mineral Template Report submitted from the source, we make sure that all minerals used to make CITIZEN L watches are not sourced from “DRC nations” or “if they are from a DRC nation, it is supplied from CFS (Conflict Free Smelter).

4.Reduced-size user manual

We dramatically cut the amount paper we use by putting the watch’s nine-language instruction manual online. It also enables our customers to access the manual wherever they are. We can also take advantage of the web to provide the information in a more flexible, accessible format.

(As of October 1st, 2020, all Citizen brands, related brands, licensed brands, and other wrist-watch products* — other than CITIZEN L— feature digital instruction manuals. *(This does not apply to watches for the visually impaired, etc.)

5. Sustainable watch package

Packaging is also an important part of our product experience. We developed packaging design and materials to be able to be reused as a carrying case for your watch or jewelry after pur-chase. The packaging can also be used to store your valuables, as well as transport your items while traveling.

More Information