Global Network


11 December 2023

Opens on Fifth Avenue

CITIZEN is proud to announce the opening of the Group’s first-ever U.S.-based multi-brand flagship store in North America. CITIZEN FLAGSHIP STORE NEW YORK will have its grand opening on December 6th, 2023 (EST).

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Fifth Avenue in New York is one of the world’s premier shopping destinations, home to numerous high-end department stores and luxury boutiques. The new Fifth Avenue CITIZEN flagship store will be the first of its kind in North America, showcasing major CITIZEN Group brands including CITIZEN, Bulova, Accutron, Frederique Constant, and Alpina as part of one of the largest collections of timepieces in the world. The store will feature the latest collections from each brand as well as a wide range of products, including both long-selling and limited-edition models, in unique spaces that reflect the aesthetic and worldview of each brand.

Fifth Avenue is a magnet for shoppers from all over the world, and the new CITIZEN flagship store will make the most of its incredible location with a massive 3D display on the front of the building. The store has floor space of approximately 650 m2 over three floors as well as a digital display on the exterior wall at the store entrance. Visitors can learn more about the rich legacy of the CITIZEN Watch Group before proceeding to the shop floors for each brand.

The two-story atrium at the entrance features the highly-acclaimed art installation LIGHT is TIME, created in collaboration with architect Tsuyoshi Tane (ATTA - Atelier Tsuyoshi Tane Architects). The installation is inspired by CITIZEN’s proprietary light-powered Eco-Drive*1 technology, expressing the concepts of light and time using glittering base plates - the foundation of every CITIZEN watch. The base plates are manufactured in-house by CITIZEN and serve as a testament to CITIZEN’s status as a true manufacture d’horlogerie. This permanent installation focuses lights on countless golden base plates as a visual expression of the interaction between light and time. This is a truly unique experience for visitors and provides a dazzling entrance to the flagship store. The third floor has a museum archive and a space for events, allowing the CITIZEN brand to extend its reach to visitors from all over the world through its new Fifth Avenue flagship store in New York.

Flagship Store_inside the store

Flagship Store_inside the store

Flagship Store Overview

Grand Opening Wednesday, December 6th, 2023
Opening Hours 10:00 am - 7:00 pm (Monday to Thursday)
10:00 am - 8:00 pm (Friday and Saturday)
11:00 am - 7:00 pm (Sunday)
Floor space Approx. 650 m²
Location 605 Fifth Avenue New York

Brands available at the CITIEN Flagship Store New York


CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly and adjustment. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.


In 1960, Bulova produced the epoch-making Accutron - the world’s first electronic tuning fork watch. This innovative watch had a monthly accuracy of ±1 minute - an incredible achievement for the era. The Accutron offered accuracy that was far superior to conventional mechanical watches available at the time, writing a new page in the 300-year history of watchmaking. The technology behind the Accutron and its revolutionary tuning fork design contributed to the space program in the US, and the tuning fork logo is well known among consumers who value high accuracy-timepieces. To commemorate its 60th anniversary in 2020, Accutron was reborn as a new brand carrying on the unique DNA of Bulova.


Alpina was founded by a group of Swiss watchmakers in 1883 and the famous red triangle mark used by the brand is inspired by another Swiss icon - the Matterhorn. The brand developed the legendary “Alpina 4 “in 1938, providing the template for today’s sports watch. Alpina’s mission is to design and engineer sport watches with the greatest precision and reliability to operate in the most demanding sporting environments.


Bulova was founded in New York by Joseph Bulova in 1875 and, since then, the company has led the watchmaking industry with its innovative technologies. The company released the world’s first tuning fork wristwatch as well as many other “world-first” watches including the Curv Chronograph. For 148 years the company has been driven by the core principles inspired by its founder - craftsmanship, innovation, and technology.

Frederique Constant_logo

Frederique Constant
Frederique Constant is a Swiss watch brand based in Geneva, Switzerland, founded in 1988. The company was created with the founding philosophy of offering classic, high-quality mechanical Swiss watches at accessible prices. Under the brand concept of "Accessible Luxury," the brand continues to innovate to offer creativity and exceptional value. It is one of the few manufactures that have established a system in which watch making process from design to development, assembly, and quality control is carried out in its own factory in Plan-les-Ouates, Geneva. In 2023, as it celebrates its 35th anniversary with the launch of 31th in-house developed calibers.

  • ※1 Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry. Radio-controlled watches receive signals from radio transmitters to correct the time and calendar automatically.
  • *Eco-Drive is a registered trademark or trademark of Citizen Watch Co., Ltd.