CITIZEN Watch is launching a stylish new model from the CITIZEN ATTESA line of watches equipped with the latest technologies. This new EVER SINCE limited-edition model conveys the beauty of a snow-covered forest on a magical winter morning.

ATTESA EVER SINCE Limited Edition
BY1000-69L
Limited edition of 2,400 pieces worldwide

The ATTESA EVER SINCE Limited Edition was created with the wish that this precious moment will last forever. The design is inspired by the image of rays of morning sunlight shining gently on a snow-covered forest. The dial features shades of deep blue with delicate patterns reminiscent of silhouettes of mountain ranges. Glittering accents evoke the cool, crisp air of a quiet winter morning.

The indices include metallic accents to create the image of rays of sunlight shining across mountain peaks and radiating out from between snow-covered trees, in keeping with the overall design theme of the watch. The case and bracelet are finished in a light silver color, expressing the chilly glow of a winter morning in a forest.

This model is equipped with the Cal. 874 movement featuring Luna Program*1, a fully automatic analogue moon phase function. The moon phase window shows the glowing white moon in a blue sky, a moon phase design exclusive to this model. This Eco-Drive Radio-Controlled watch*2 is equipped with Direct Flight*3 which allows easy adjustment of the time and date in 24 time zones with just a twist of the crown.

• *1 A fully automatic analog moon phase function. Calculates the moon phase for each day based on date information from the watch's perpetual calendar to automatically display the current moon phase on the dial.
• *2 Eco-Drive Radio-Controlled： Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry. Radio-controlled watches receive signals from radio transmitters to correct the time and calendar automatically.
• *3 Direct Flight is a world time function that allows for time zone selection. It enables for easy operation using only the crown to display the time and calendar for locations around the world. Double Direct Flight allows the simultaneous display of times in two cities - home time and local time. These watches are also equipped with a dual time function that allows the user to switch these time displays with one simple step.
• *4 Super Titanium™ is CITIZEN’s proprietary technology to treat solid titanium with surface hardening technology. It is at least 5 times harder than stainless steel, resistant to scratches, lightweight and gentle to the skin for comfortable wearing.
• *5 Duratect is CITIZEN’s proprietary surface hardening technology that enhances the surface hardness of metals such as stainless steel and titanium, protecting watch bodies from scratches and damage. This technology offers excellent abrasion quality and maintains the lustre of metals for long periods of time. Platinum is a soft precious metal with Vickers hardness of 50-100 HV. CITIZEN’s proprietary surface hardening technology boosts this figure CITIZEN’s proprietary surface hardening technology boosts this figure to 1,000-1,200 Hv. This treatment provides superior hardness as well as a bright, almost transparent, silver sheen to produce remarkably beautiful timepieces. (Vickers hardness of stainless steel is approx. 200 Hv)
• *6 Anti-reflective coating: A multi-layered coating applied to the glass. The coating reduces the reflection of light from the surface of the glass that makes the dial easier to see.
• *7 The perpetual calendar is a fully automatic calendar control function that automatically adjusts the end of each month, including in leap years, until February 28, 2100.

<About ATTESA>

Established in 1987, ATTESA is a titanium watch brand that embodies CITIZEN's innovative technology and craftsmanship. CITIZEN’s proprietary Super Titanium™ material is 40% lighter than stainless steel while having a surface over 5 times harder, resistant to scratches and corrosion, and gentle on the skin. ATTESA watches are equipped with core technologies such as light-powered Eco-Drive and advanced features like satellite-synchronised timekeeping. Strong, lightweight, and with a sophisticated design, these watches keep accurate time on the wrists of those who continue to challenge the future.

<About CITIZEN>

CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly and adjustment. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of “BETTER STARTS NOW” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and satellite-synchronised timekeeping. 2026 marks the 50th anniversary of the launch of CITIZEN’s world first light-powered watch, and we will continue to explore the future of watchmaking through innovation.

「Eco-Drive 50 YEARS OF INNOVATION」 https://www.citizenwatch-global.com/special/50th-ecodriveinnovation/index.html

• *Eco-Drive, Duratect, Super Titanium, Direct Flight are trademarks or registered trademarks of Citizen Watch Co., Ltd.
• *The final design and specifications are subject to change without notice.
• *The availability, specifications, and related information, such as the product code for the models featured in this site, may vary by markets.