15 March 2023
CITIZEN L
Sustainable watches reflecting the beauty of our planet
New models featuring May bells, flowers that symbolise happiness
CITIZEN will launch eight new models from its CITIZEN L brand of environmentally-conscious, sustainable watches with designs inspired by May bells, flowers symbolizing happiness and the arrival of spring.
* Price and launch date may be subject to change.
CITIZEN L/ EM1060-87N
The gently curving lines of the case combine with lustrous mother-of-pearl dial, inspired by the delicate beauty of May bells. A diamond at the 8 o’clock position brings to mind a single glistening raindrop on one of the plant’s bell-shaped flowers, and the limpid blue crown provides a stylish accent.
The EM1060-87N, EM1063-89D, and EM1062-57D models also have four diamonds at the 3 o’clock position on the case, giving the watches a glamorous, jewelry-like look.
Just like the flowers that are their inspiration, each model evokes feelings of joy and happiness every time you look at your wrist.
Since 2016, CITIZEN L has continued to provide sustainable watches with elegant designs that reflect the beauty of our planet while upholding the brand’s commitment to caring for both people and the environment. All models are equipped with light-powered Eco-Drive*1, eliminating the need for regular battery changes, and reducing the environmental impact caused by waste batteries. CITIZEN L models use sustainable materials wherever possible as part of the brand’s efforts to produce sustainable watches that incorporate care for people and the planet.
Product Features
■ Feel happiness with designs inspired by May bells
- - Gently curving lines of the case inspired by delicate May bells blooms
- - Three models (EM1060-87N, EM1063-89D, and EM1062-57D) feature four diamonds at the 3 o’clock position on the case for a gorgeous, jewelry-like look.
- - The pattern on the mother-of-pearl dial is inspired by delicate May bells, and the diamond and precision cut accent at the 8 o’clock position brings to mind a single glistening raindrop on one of the plant’s bell-shaped flowers.
- - Stylish limpid blue crown.
EM1060-87N
■ All models feature low environmental impact materials
- - Straps are made from sustainable materials including environmentally-friendly apple leather*2 (EM1073-18D) and ECOPET*3 (EM1074-15D)
Apple leather: An upcycled, environmentally-friendly material made from apple peels and other materials that would otherwise be thrown away. Soft apple leather provides a wonderfully comfortable fit on the wrist.
ECOPET: ECOPET is created by melting down used PET bottles and utilizing material recycling technologies to create recycled polyester fabric that is soft and flexible. - - The base of the dial is made from 100% recycled polycarbonate.
■ Light-powered Eco-Drive
- All models are equipped with CITIZEN’s proprietary light-powered Eco-Drive technology that transforms sunlight and artificial light into energy to power the watch. CITIZEN Eco-Drive watches can run for over six months on a full charge. Power is stored in a secondary battery, eliminating the need for regular battery changes, and reducing the number of used batteries that are thrown away.
Product Specifications
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| Brand | CITIZEN L | ||
|---|---|---|---|
| Model | EM1060-87N | EM1063-89D | EM1062-57D |
| Price (projected) | USD490 | USD550 | USD550 |
| Launch | April, 2023 (scheduled) | ||
| Case | Stainless steel (4 diamonds) |
Stainless steel (4 diamonds) （Rose gold-colored plating） |
Stainless steel (4 diamonds) （Yellow gold-colored plating） |
| Band | Stainless steel | Stainless steel （Rose gold-colored plating） |
Stainless steel （Yellow gold-colored plating） |
| Glass | Spherical sapphire glass | ||
| Dial | Mother-of-pearl (Single diamond) | ||
| Case diameter / thickness | 29.5mm / 8.3mm（design specification only） | ||
| CO2 emissions | 9.6kg(※Corrected on 22 May, 2023.) | ||
| Specifications | Cal.E031 / Accuracy of ±15 seconds per month / Eco-Drive running for 6 months on full charge ■W.R. 5 BAR ■Dial components contain some recycled materials. | ||
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| Brand | CITIZEN L | ||
|---|---|---|---|
| Model | EM1070-83D | EM1073-85Y | EM1074-82D |
| Price (projected) | USD400 | USD450 | USD440 |
| Launch | April, 2023 (scheduled) | ||
| Case | Stainless steel | Stainless steel （Rose gold-colored plating） |
Stainless steel （Partial pink gold-colored plating） |
| Band | Stainless steel | Stainless steel （Rose gold-colored plating） |
Stainless steel （Partial pink gold-colored plating） |
| Glass | Spherical sapphire glass | ||
| Dial | Mother-of-pearl (Single diamond) | ||
| Case diameter / thickness | 29.5mm / 8.3mm（design specification only） | ||
| CO2 emissions | 9.6kg | ||
| Specifications | Cal.E031 / Accuracy of ±15 seconds per month / Eco-Drive running for 6 months on full charge ■W.R. 5 BAR ■Dial components contain some recycled materials. | ||
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| Brand | CITIZEN L | |
|---|---|---|
| Model | EM1073-18D | EM1074-15D |
| Price (projected) | USD390 | USD360 |
| Launch | April, 2023 (scheduled) | |
| Case | Stainless steel （Rose gold-colored plating） |
Stainless steel （Partial pink gold-colored plating） |
| Band | Synthetic leather （Apple leather） |
Synthetic leather ( ECOPET ) |
| Glass | Spherical sapphire glass | |
| Dial | Mother-of-pearl （Single diamond） | |
| Case diameter / thickness | 29.5mm /8.3mm（design specification only） | |
| CO2 emissions | 6.3kg | |
| Specifications | Accuracy of ±15 seconds per month / Eco-Drive running for 6 months on full charge ■W.R. 5 BAR ■Dial components contain some recycled materials. | |
- *1 Eco-Drive is CITIZENʼs proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
- *2 Apple leather: A natural leather alternative with a smooth texture made from apple peels and pulp left over from food processing. This vegan leather material reduces the environmental impact of waste processing while also reducing petroleum-based plastic content.
- *3 ECOPET: Polyester fiber regenerated by recycling technology using collected PET bottles and other discarded materials. Compared to petroleum-based products, ECOPET results in reduced CO2 emissions, and offers flexible, soft material properties.
<About CITIZEN L>
CITIZEN L offers elegant designs inspired by the beauty of nature. Sustainability was established as the brand’s core value in 2016 and, since then, CITIZEN L has continued to provide sustainable watches that reflect the beauty of our planet while upholding the brand’s commitment to caring for both people and the global environment. All CITIZEN L watches are equipped with light-powered Eco-Drive technology that eliminates the need for regular battery changes. CITIZEN L watches aim to create a more sustainable future by using sustainable materials that deliver beauty and functionality without sacrificing the wellbeing of others.
CITIZEN L Special Website
https://www.citizenwatch-global.com/citizen_l/special/index.html 
Citizen L Official Instagram @citizenlwatch
https://www.instagram.com/citizenlwatch/
<About CITIZEN>
CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.
- *Eco-Drive is a registered trademark or trademark of Citizen Watch Co., Ltd.
- *ECOPET is a registered trademark or trademark of Teijin Frontier Co., Ltd.
- *Instagram is a registered trademark or trademark of Instagram, LLC in the United States and other countries.
- *The availability, specifications, and related information such as product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of this products in your area, please select your "Local Website" from our global site