March 22, 2018
BASELWORLD 2018 Information
BASELWORLD 2018 — to be held in Switzerland from 22nd to 27th March — CITIZEN, marking its 100th anniversary, will participate as an exhibitor this world’s largest watch and jewellery show. CITIZEN has released products that became milestones of the watch industry since 1986. This time, CITIZEN will unveil remarkable Eco-Drive watches*1 at our booth proudly named “Time Theatre” under the message of “We Celebrate TIME.”
CITIZEN’s booth “Time Theatre” is open to everyone – reflecting our very concept of “loved by citizens, working for citizens.”
New products, exhibited at the “Time Theatre,” include a variety of Eco-Drive watches. In this year, CITIZEN unveils a light-powered Eco-Drive movement Cal.0100 boasting ultra-high precision of annual rate ±1 second in a span of one year. Cal.0100 calibrates independently without receiving radio-wave time signals or connecting to smartphone, and ticks every second by power of light. Moreover, the well-renowned Eco-Drive One, containing the world-thinnest*2 just 1.00mm thick Eco-Drive movement, will welcome new models as well as a Limited Edition.
We are also proud to announce that our Super Meister Hiroko Arai*3 will throw a performance of Mandala drawing using watch parts which expresses CITIZEN’s philosophy of watch-making. The parts used for this performance is all produced in-house, indicating CITIZEN as a Manufacture d’horlogerie. Not only that, it involves dance performance as well. This will be a new challenge for us to search for a way to communicate with visitors and fans.
CITIZEN sets its eyes on the next 100 years, and continues being on the path as a brand driven to shape the future of watchmaking.
- *1. Eco-Drive is CITIZEN’ s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
- *2. As of February 2018, according to research by Citizen Watch Co., Ltd.
- *3. Hiroko Arai: Working at Iida factory of Citizen Watch Manufacturing Co., Ltd. She has over 40 years of watch and movement assembly experience, and has achieved to acquire the qualification of Super Meister. Then she was awarded “Great Craftsmen in the present world” in 2016, and the Prime Minister’s award from Japanese government in 2018.
Super Meister Hiroko Arai’s “LIGHT is TIME – Destination of Light“
Thursday 22nd March 2018 15:00 -
Saturday 24th March 2018 14:00 -, 16:00-
As the world’s largest watch and jewellery international exhibition, BASELWORLD is held every spring in the city of Basel, Switzerland. The history of the exhibition dates back to 1917 with the opening of the “Swiss Industries Fair Basel”. In addition to brands from Switzerland, world-renowned brands from Europe, Japan, Asia and the U.S. come together in Basel City to unveil their collections to the world. Each year, more than 100,000 visitors gather here from all over the world to keep abreast of trends of watches and jewellery.
BASELWORLD 2018 CITIZEN Press Release
BASELWORLD 2018 https://www.baselworld.com/en-US.aspx