We’re accustomed to a life of abundance
But if people and the environment
are having to pay the price,
can we sincerely describe
ourselves as “happy”?
Every day the news is full of
People being oppressed;
the natural world destroyed.
Pretending you don’t care only makes it worse.
We are one people,
sharing the same planet.
How about a new and worthwhile way
to enjoy fashion?
Think about the person who made
what you’re wearing.
Think about the community where
it was made.
Make choices that are true to your conscience.
That’s enough to change the world.
Think about what you buy and consume.
Your good will—
and that of thousands of others—
is a mighty force.
For instance, if you opt to buy a fair trade product,
you’re helping to make life better
in the developing world.
Stay away from ivory and fur products
and you’re helping to prevent poaching.
Every little action you take in your everyday life
lights the way to a better, brighter future.
Just reach out your hand…
There it is: the switch to change the world.
Through the way they are made,
CITIZEN L watches transform what
“everyday” means to you.
Click the following button to see more
details of our ethical commitment
Powered by light and made out of
Bringing true beauty to you and the world.